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Fashionpreneur Of The Year (Under 30)

Country: South Africa

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MANDISA NHLEKO
ERONDO Streetwear
Description
ERONDO is a streetwear brand rooted in the essence of storytelling and cultural connection. It’s designed for urban dwellers who value authenticity, diversity, and the spirit of community. The brand draws inspiration from the ‘round house’ symbol, representing a sacred space for connecting with ancestors in many African and Asian traditions. ERONDO’s mission is to create clothing that resonates with emotions and memories, capturing the essence of shared experiences. whether it’s friends skating together, couples exploring the city, or families bonding over street food. Every piece is infused with deeper messages that challenge societal norms and reflect on South Africa’s rich and complex history. ERONDO’s slogan, ‘death is not the end,’ signifies the idea that legacies and dreams live on through the connections we create. The brand stands for empowerment, inclusivity, and resilience, offering a platform for individuals who’ve faced unjust circumstances, giving them opportunities to rebuild their lives. Focusing on bold, meaningful designs, ERONDO is more than just fashion.it’s a movement dedicated to inspiring self-belief and encouraging people to embrace their true potential, no matter the odds.
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